Switch: How to Change Things When Change Is Hard [ SWITCH: HOW TO CHANGE THINGS WHEN CHANGE IS HARD ] by Heath, Chip (Author) Feb-16-2010 [ Hardcover ]
Type
Book
Authors
ISBN 10
0385528752
ISBN 13
9780385528757
Category
Unknown
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Publication Year
2016
Publisher
Description
Psychologists have discovered that our minds are ruled by two different systems - the rational mind and the emotional mind - that compete for control. This tension can doom a change effort - but if it is overcome, change can come quickly. In Switch, the Heaths show how everyday people have united both minds and, as a result, achieved dramatic results. - from Amzon
Number of Copies
1
